Yahoo! and Management approved the agreement to purchase the popular blog platform Tumblr for $ 1.1 billion in cash, reported the U.S. financial daily Wall Street Journal.
Yahoo! and Management approved the agreement to purchase the popular blog platform Tumblr for $ 1.1 billion in cash, reported the U.S. financial daily Wall Street Journal.
If it is confirmed, this will be the largest transaction for Yahoo! since last year, Marissa Mayer took over the position of executive director and could help the struggling Internet pioneer that close again to younger Internet users.
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Neither Yahoo! nor Tumblr would not comment on reports WSJ. But Mayer plans today to held a press conference in New York at which, as published by the company, to discover "something special." Yahoo! is looking for opportunities for acquisitions since Mayer last year took over the position of CEO and pledged to revive the company, which was bowed under the pressure of competition from Google.
Tumblr could be a key strategy for Yahoo! and due to its popularity among younger Internet users. The study, which is being conducted by a group of Internet data collection tumble showed that Tumblr is even more popular than Facebook among users in the age group 13-25 years.
Although Tumblr generates very little money, his arrival in the family and the Yahoo! search engine could provide new sources of revenue from advertising and other services.
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