What Google teaches us about mobile marketing

Google recently organized a conference in San Francisco. The objective of the conference was mobile marketing. It was a great opportunity for some tech enthusiasts to see the big shots of Google. “Googlers” presented their valuable ideas to people. I find some of these strategies very inspiring. At one point you feel as if it’s too much of a cliché but there are important advices for people who are interested in mobile marketing.

 Google are also masters of the well timed "leak" and have a habit of creating buzz around their products by revealing snippets of information. Just last week we saw the Nexus 5 appear in the Google Play store only for it to disappear a short while later. Of course it was there long enough for people to grab screenshots and start a wave of speculation. This will give you a good idea of how smartly they go about their business. So any tips they provide must surely be very useful.

 These are the seven of the best mobile marketing tips Google presented at the conference.

Customer first policy

 Matt Lawson the Director of Search Ads Marketing at Google said that in order to attain a “profitable mindset” you have to deploy the policy of “always being there for the customers.” Lawson says that marketers should use mobile bids to ensure that they are hitting the right people at the right time. The communication between you and your customer is the key – even if he doesn't find it fruitful at first, even if he doesn't leave a feedback, even if the correspondence amounts to nothing in the end, it would still have its benefits.

 Make your mobile apps accessible This is more common sense than an incisive policy. If you make your mobile apps difficult to get, people will not buy them. Lay out a platform which is easy for them; easy to buy, easy to download, easy to install.

Use your apps to involve customers in your company

 There are more than a million apps on the app store, while there are 0.7 million apps on iTunes. An average smart phone user spends no less than 650 minutes using different apps on his phone. This means that in order to connect with the users the best bet is your apps.

Take extensive measurements and feedbacks

 Measuring everything is very important - even if it’s a small thing. When you are making strategies, the measurements and feedbacks help you more than you can imagine. Feedback from the customers is the only way you can know how to improve your product for them.

Make strategies, do mind work instead of “leg work” that can be automated

 I found this simple yet brilliant strategy quite compelling. In today’s world almost anything, any kind of work can be automated, then why waste your time in “doing it yourself” when you can use your creativity to make strategies. Strategies get you the market share. Make good strategies, you will get good customer base for your app – it’s as simple as that.

Ensure that the platform, the apps and the user connects well with your business

 Matthew Eichner, Director at DoubleClick says that you can only judge the real experience of a customer when you can see everything he is doing with your app. Therefore, he should be able to swiftly use your app while getting a positive image of your business in his mind.

Become familiar with Google ad types

 Google is leading with way with some popular offers like click-to-download, mobile sitelinks, call-in app ads and other apps that relate to locations, weather, calls and what not. If you want your mobile marketing campaign to be successful you need to be familiar with Google ad types.

Internet Explorer 11 Release Preview for Windows 7

The IE11 Release Preview for Windows 7 is available for download since the 18th of September.  Microsoft assures that IE11 includes performance improvements making it 30% faster than other browsers.

IE11 supports the latest Web standards and technologies, making it easier to build sites that work for different devices. The new F12 tools enable developers to build high performance Web experiences, faster and more efficiently.
Web sites can easily build experiences that work equally well with mouse, keyboard, pen, and touch. The IE update supports various new Internet standards, such as Pointer Events, which is designed to allow sites to recognize human touch and electronic pen and also Standard Delivery Profile, which allows developers to adjust titles and windows for video content presentations.

The program managers Sandeep Singhal and Rob Mauceri explain the advantages of the new browser version in the blog of the company.

The publications say that the improvements in the JavaScript engine, Chakra,  helps to make the browser be better than its competition Chrome and Firefox, which is found in benchmark tests.

Singh and Mauseri explain that this version is 9% faster than IE10, which is a 5% improvement from the IE11 Developer Preview. You can download the IE11 Release Preview from here. 

Yahoo! plans to buy Tumblr for $ 1.1 billion

Yahoo! and Management approved the agreement to purchase the popular blog platform Tumblr for $ 1.1 billion in cash, reported the U.S. financial daily Wall Street Journal.

 Yahoo! and Management approved the agreement to purchase the popular blog platform Tumblr for $ 1.1 billion in cash, reported the U.S. financial daily Wall Street Journal.
 If it is confirmed, this will be the largest transaction for Yahoo! since last year, Marissa Mayer took over the position of executive director and could help the struggling Internet pioneer that close again to younger Internet users.
Don't miss: Tumblr share button: How to set from scratch
 Neither Yahoo! nor Tumblr would not comment on reports WSJ. But Mayer plans today to held a press conference in New York at which, as published by the company, to discover "something special." Yahoo! is looking for opportunities for acquisitions since Mayer last year took over the position of CEO and pledged to revive the company, which was bowed under the pressure of competition from Google.

 Tumblr could be a key strategy for Yahoo! and due to its popularity among younger Internet users. The study, which is being conducted by a group of Internet data collection tumble showed that Tumblr is even more popular than Facebook among users in the age group 13-25 years.

 Although Tumblr generates very little money, his arrival in the family and the Yahoo! search engine could provide new sources of revenue from advertising and other services.

List of top ten hacking countries

We are surrounded by cyber criminals as from the north and from the south. When it comes to hackers, usually our first association is China. Yes, the Asian country is frequently involved in computer crime, but may not be the only usual suspect. According to the ratings developed by Akamai Technologies and represented the agency Bloomberg, ten countries in the world are responsible for three quarters of cyber attacks in the last quarter of 2012.

Hacker countries blacklist:

1. China
The Chinese may not always guilty, but have a share of 41% of hacker attacks. Just one year before the Republic of China was responsible for only 13% of cyber attacks according to Akamai, and share in the third quarter was 33%.

2. U.S.
Every tenth hacker attacks worldwide originated in the United States.

3. Turkey
Bronze medal for Turkey, accounting for 4.7% of global cybercrime.

4. Russia
Russia is considered to defuse the situation from 6.8% to 4.3% October-December 2012.

5. Тaiwan
 Taiwanese are responsible for 3.7% of computer crimes at the end of 2012

6. Brazil
Brazil registered a decline of hacking attacks - from 4.4% at the end of 2011 to 3.8% in the third quarter of 2012 and 3.3% - in the fourth.

7. Romania
The seventh is Romania with a share of 2.8%.

8. India
India is responsible for 2.4% of hacking attacks worldwide.

9.Italia
Italy's share falling to 1.6%.

10. Hungary
Hungary is responsible for 1.4% of cyber attacks in late 2012. What do you think, will this situation change by the end of 2013?

Spam of the decade in my inbox

People hate spam. We all hate spam and I hate spam too. Yesterday I received the coolest spam message but straight in inbox. I don't know how it passed the filters. What I know is that this spam message turn my attention, and I believe others too!

And if we take into account that 1% approximate conversion of every selling effort on the Internet, I believe many people, usually with low Internet knowledge will fall into trap.
Here is the complete body of the message as it was sent to me.

"Attention Dear ATANASOV, 
 Greeting to you , I am peter edward A solicitor at law and personal attorney to my client P.B ATANASOV a citizen of your country; who died heart condition was due to the death of his wife and only son involve in the Air Flight Crashes without no one to claim his US$13.5 million deposited in a bank. 
 Therefore last week a mandate was issued to me by the bank were my late client made a fix deposit of ($ 13.5Million) (Thirteen million five hundred thousand dollars only) which he deposited with the bank here in Togo, the bank inform me to provide the relative of my late client before 21st working days or otherwise they will confiscate his fund as unclaimed inheritance hence he was deceased and his bank account was dormant. 
 I have made several inquiries at your embassies to locate any of my client extended relatives, this has been proved unsuccessful. Therefore after several attempts to locate the relatives of my late client I decided to utilize this life time opportunity by contacting you to stand as his relative hence you bear the same last name with him. 
 Meanwhile I contacted you on this issue to apply as the relative of the deceased so that all the inheritance fund will be transfered to you, then on the conclusion of the inheritance claim, I suggested that our sharing ratio will be 50/50, but if you have any opinion concern the sharing ratio kindly indicate it on your response. 
 if you are interested for more information kindly get back to my private email address below (barr.peteredward11@yahoo.fr) for more information.

 I wait for your prompt response.
Peter Edward Esq. BA, BL
Number 35 Rue d'Ministre,
Lome, Togo, West Africa.
 E-Mail (barr.peteredward11@yahoo.fr) "

What will happen next? Well you contact him, he ask you for details, credit card, money or similar and this is the step where some people make mistake.
I should definitely make higher security and update filters.
Share this post and subscribe to Tech IT Corner newsletter!

"Sony" launches fastest internet service in the world

Japan's "So-net Entertainment", which stands behind the "Sony", launched Internet service based on optical fibers that reach speeds of 2Gbps, which is also the fastest Internet connections in homes worldwide.

 Service under the name "Nuro" is available to households and small businesses in Tokyo and surrounding prefectures six.

 The upload is slightly smaller and is 1Gbps, but it is still considerably more than what is available to most people in the world, and even at work.

 Just for comparison, ultra-fast Google Fiber internet service offers "only" 1Gbps and it is almost 100 times faster than the average internet speeds in the world. Service 'Nuro' cost 51 dollars with a two-year contract and the price of installation, which is 535 dollars.

'Have to run away from Earth!' The alarming message from the physicist Stephen Hawking

Stephen Hawking admitted that the theory that everything went into a black hole goes into nothingness biggest mistake of his career, and found that intense efforts on M-theory, which could explain the behavior of super - massive black holes and their impact on relationship of time and space. As the reporter of New York Times, the famous physicist explained that M-theory combines the latest findings in physics and mathematics, but it is still immature.

When completed, the M-theory may prove what our place in the universe is and what we should strive for, Hawking said the medical center Cedar-Sinai in New York, where he participated in a conference on recent advances in the treatment of Lou Gehrig's disease stem cells. Since the disease itself suffers, which is confined to a wheelchair and unable to speak without the aid of machines.

 - To substantially understand space we have to learn to figure out why there is something out there instead of nothing – explained the physicist. In addition, attention to the importance of further study of the universe and other planets, because they believed that the Earth has become sensitive due to damage inflicted by her people.

 - We need to find our new place on another planet. I do not find it a new home far away from Earth, the human race will not survive for more than a thousand years - warned the 71-year-old Hawking told the crowd: "Aim at the stars, be curious, and remember that no matter how hard life seems there's always something you can do and succeed.”