These 10 things you need to know before buying the new Apple devices

Sorry for not updating the blog regularly but as many of you we also have normal jobs that require lots of time so when we saw this news from Apple we just had to write an article about the new products.

To the great delight of all fans of Apple, the IT giant, said yesterday at a conference in Cupertino of new devices that will in the opinion of many to ensure a good future
The new big iPhone, mobile payment and smart watch - Apple has finally unveiled the three things that are crucial for the future of the company.

New design

iPhone 6 with 4.7 inches and his bigger brother, the iPhone 6 Plus with a screen of 5.5 inches. Both models come with NFC technology and "Apple-Pay" payment system. When it comes to Apple Watch, the first smart watch giant from Cupertino, it is ready to compete with Android Wear devices with its adaptable design and a whole new interface.

Apple has changed its design over the years, from a curved background on the original iPhone, and the flat design on the 5S model. Today, for the first time we have two different sizes of the iPhone in the same generation, who come with a bunch of changes. Visually, the 6th iPhone is still recognizable as the iPhone.

Now the glass front part merges with the metal located on the side, as well as new models are thinner than the previous one. The display is resilient and has a higher resolution. The battery on the smaller iPhone 6 slightly improved, while the larger received twice as compared to the 5S model.

iPhone 6

Compared with the model 5S, which has a display of four inches, the iPhone 6 is still a great phone with Retina HD display of 4.7 inches. The new display has a resolution of 1334 x 750 pixels, and the Ionian protection over him and not sapphire as speculation proceeding months before the release. Casing thickness 6.9 mm, and the performance is also increased thanks to the new A8 processor and iOS 8 operating system.

iPhone 6 Plus

Apple has with this model entered the market with the increasingly popular fablet’s, and this is also their greatest phone. iPhone 6 Plus has a Retina HD display size of 5.5 inches with a resolution of 1920 x 1080 pixels. Although it is the largest so far, it is thinner than the iPhone 5S.

Plus he also got a new "gesture" function. Double tapping the "home" button and the top of the screen scrolling down, which means that the elements at the top will be at your fingertips. Powered by a new 64-bit A8 processor, which is 13 percent smaller than its predecessor, but still significantly faster, especially while playing video games.

The new A8 processor works together with barometer

Apple has promised to significantly improve the speed of new generation of processors. According to the words of the company, this chip is 50 percent more efficient in comparison to the A7 models that are currently in their devices, and still is 13 percent smaller. Because of the new design phones will be less warm.

The IT giant has devoted considerable attention to monitoring all relevant information about the health of the user and his or her life. The new iPhone has a built-in self-barometer to measure air pressure, and in the coming months we can expect more opportunities for fitness gadget.

The new camera is even more stable

The new iPhone models have brought and improved camera. Although they have eight megapixels as their predecessors, the sensor has been improved. A new generation iSight sensor now has something that Apple called "focus pixels." These pixels will allow DSLR phase-detection autofocus, which is twice faster than the 5S model.

Now it is to make HDR photos enough one to push the button. Videos can be made in 1080p resolution with 30 or 60 frames per second. iPhone 6 Plus also has optical image stabilization.

iOS 8 will appear on September 17,

Apple during the presentation of the new devices didn’t spend much time on presenting new options in the latest version of its mobile operating system iOS 8th. It was only to occur two days prior to appearing iPhone 6 Plus.

More than a watch

The first of Apple's smart timepiece called IWatch as speculation, but Apple Watch. The new device can be used as a fashion accessory, a tool for communication, fitness and payment. As was talked about in previous months, there will be in two sizes and six different bracelets that Apple has created.

This smart watch has a screen sensitive to touch that distinguishes between tapping and holding the long finger. It will also track the number of steps made, heart rate, and everything will be recorded. However, its functioning is limited, meaning if you don’t have an iphone those functions will not work.

"Digital Crown" INTERFACE

The key to the control interface of the smart clock is located in the switch button located on the side. With the help it is possible to zoom folders or scrolling through messages for example. Keep pressing return to the initial screen.

The interface is designed to reduce problems during use, due to the small screen. Application for a message that is an integral part of Apple Watch allows knock voice. The interface will even vary the ways in which we touch interface, which will bring users more options.

Real health and fitness device

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Apple Watch includes a fitness application that will track user activity during the day. There is also an application for the exercise, which will monitor the status of users during running or cycling.

Two sizes and a bunch of BRACELETS

And while Google's Android smart watches Wear products has different manufacturers, Apple is trying to make his own line I have these devices. For now, Apple Watch comes in two sizes and six different bracelet (metal, plastic, leather ...) that can be replaced.

Apple Watch will be on sale early next year at a price of 349 dollars.

Samsung plans Smartphone with touch screen on three sides

Samsung announced that next year they will put a phone for sale that would have a screen on the front, and the two side sections. This device is part of a project to promote Youm series with flexible OLED screens, writes Bloomberg.

 The side screens are used to display text messages and similar notifications. We suppose that the phone will be introduced during the second half of 2014. It has not yet announced whether this new smartphone will be part of a series of popular S or Note, or they will starts a new family of devices .

 The race for innovation in the IT world is particularly fierce, and Samsung recently unveiled the first device with a curved screen - Galaxy Round. Several days later, LG unveiled G Flex, and some information leaked that also Apple is preparing to enter the race.

Soon we will be able to build our own Smartphones

Rather than complete replacement of mobile phones you could soon buy only certain components in the form of accessories for your mobile and thus upgrade the phone by yourself.

 Companies Google and Motorola earlier this month introduced a mobile phone named Moto X with a large emphasis placed on its personal customization so users through the website MotoMaker will be able to compile phone with their performance and to buy it.

 Later, Dive Hakens presented his idea of cellular phones to be composed of blocks, units can easily be replaced without having to buy full phone device. So the users themselves will have to manually compile their mobile phones , as fans of good battery you can put a block to a larger battery or lovers of good pictures can upgrade the phone to block stronger camera etc.

 Companies looking way as the devices themselves can be upgraded by software need it to do and hardware in accordance with the needs of the user. So, the goal is to develop Motorola hardware platform for which developers will develop components that users can upgrade their Smartphone’s - in a similar way today people upgrade the software on their phone and in the future to be able to upgrade the hardware. ...

 If your processor is outdated and doesn’t support new games, then you can simply buy a block with optional processor and a second fastener to your phone.

 Motorola project is at an early stage and still remains to be seen whether it will bring a true revolution in mobile telephony that would stop you from buying a new phone when you would simply have to upgrade them - cheaply and simply.

 

What Google teaches us about mobile marketing

Google recently organized a conference in San Francisco. The objective of the conference was mobile marketing. It was a great opportunity for some tech enthusiasts to see the big shots of Google. “Googlers” presented their valuable ideas to people. I find some of these strategies very inspiring. At one point you feel as if it’s too much of a cliché but there are important advices for people who are interested in mobile marketing.

 Google are also masters of the well timed "leak" and have a habit of creating buzz around their products by revealing snippets of information. Just last week we saw the Nexus 5 appear in the Google Play store only for it to disappear a short while later. Of course it was there long enough for people to grab screenshots and start a wave of speculation. This will give you a good idea of how smartly they go about their business. So any tips they provide must surely be very useful.

 These are the seven of the best mobile marketing tips Google presented at the conference.

Customer first policy

 Matt Lawson the Director of Search Ads Marketing at Google said that in order to attain a “profitable mindset” you have to deploy the policy of “always being there for the customers.” Lawson says that marketers should use mobile bids to ensure that they are hitting the right people at the right time. The communication between you and your customer is the key – even if he doesn't find it fruitful at first, even if he doesn't leave a feedback, even if the correspondence amounts to nothing in the end, it would still have its benefits.

 Make your mobile apps accessible This is more common sense than an incisive policy. If you make your mobile apps difficult to get, people will not buy them. Lay out a platform which is easy for them; easy to buy, easy to download, easy to install.

Use your apps to involve customers in your company

 There are more than a million apps on the app store, while there are 0.7 million apps on iTunes. An average smart phone user spends no less than 650 minutes using different apps on his phone. This means that in order to connect with the users the best bet is your apps.

Take extensive measurements and feedbacks

 Measuring everything is very important - even if it’s a small thing. When you are making strategies, the measurements and feedbacks help you more than you can imagine. Feedback from the customers is the only way you can know how to improve your product for them.

Make strategies, do mind work instead of “leg work” that can be automated

 I found this simple yet brilliant strategy quite compelling. In today’s world almost anything, any kind of work can be automated, then why waste your time in “doing it yourself” when you can use your creativity to make strategies. Strategies get you the market share. Make good strategies, you will get good customer base for your app – it’s as simple as that.

Ensure that the platform, the apps and the user connects well with your business

 Matthew Eichner, Director at DoubleClick says that you can only judge the real experience of a customer when you can see everything he is doing with your app. Therefore, he should be able to swiftly use your app while getting a positive image of your business in his mind.

Become familiar with Google ad types

 Google is leading with way with some popular offers like click-to-download, mobile sitelinks, call-in app ads and other apps that relate to locations, weather, calls and what not. If you want your mobile marketing campaign to be successful you need to be familiar with Google ad types.

Users of iPhone were fooled of the false advertising that iOS 7 makes your iPhone waterproof

A number of iPhone users have destroyed their phones sinking them into water after they were fooled of false advertising that comes from the site 4chan, which says that the latest version of the iOS operating system 7 makes your iPhone waterproof.

 The ad shown below, which is spread to the social networks, it claims that the new update will "trigger emergency system blackouts in the phone, to prevent damage to delicate electronics" when the phone “feels” presence of water. The bottom states that this option is recognized by policy guarantees of Apple, as an indication that this is confirmed by Lifehacker.

Part of the defrauded customers of iPhone react violently with anger to the creator of false advertising, and some of them simply admitted defeat and started to look for a new phone

Anyone have a iPhone for sale? Someone told me iOS7 was waterproof and obviously mine wasn't....
— Sara Jo (@SaraJoWalls) September 24, 2013

The world of the famous was not left without a representative among the fooled ones

The best thing about the new iPhone is that it's waterproof! Incredible.
— Ellen DeGeneres (@TheEllenShow) September 24, 2013

YotaPhone - Smartphone with Dual Screen will launch in November

YotaPhone is interesting and unique handset that was introduced to the public back in February during the Mobile World Congress (MWC), mobile technology fair. The best feature of this device is that it has a regular screen on one side and the screen based on e-ink technology on the other side, which is added to display reports and other data that do not change very often.

 The good news is that they finally determine the release date for this interesting device. Its decided that its sales officially start in November. This period is selected because it is assumed that users in Russia will be able to have enough money for this piece. As most say this device will not be found on the shelves of Western countries, which would be a real handicap because you will not be able to buy such a unique piece. The price of this device would be from 500 to 590 Euros.

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 YotaPhone in front has a 4.3 - inch LCD display with HD resolution, as well as additional E Ink panel with the same diagonal back. The resolution in this case is 640h360 pixels and YotaPhone is powered by dual-core 1.7 GHz processor Qualcomm. The device has 32GB internal memory, 2GB RAM and 12 - megapixel camera with autofocus and LED flash in the rear.

 The battery has a capacity of 1800mAh and the front has another 1MR sensor for video calls. YotaPhone supports Wi-Fi 802.11 a / b / g / n, Bluetooth 4.0, GPS and LTE networks, and users can choose between white and black. We should see if YotaPhone with his two screens will attract the attention of consumers.

 

The first ads for iPhone 5C and iPhone 5S

Iphone 5S and 5C

All those Apple fans eagerly awaiting for the new ads for iPhone 5C and iPhone 5S smartphones which they have all previously explained the advantages and innovations. Usually the main stars were chiefs, engineers and developers from Apple, but this year we have a different approach.

 The ad for iPhone 5S main emphasis is on the story for creating the reification of things. The main objective of the iPhone 5S is to attract those who appreciate style, high fashion and new trends, and how Apple will succeed this time depends on the buyers, but ad refers to the purchase of high class who want the latest and most luxurious.

 

 The second ad for iPhone 5C retains the same story of the creation, but in a very different situation. This smartphone is intended for general consumption and major emphasis is placed on colors, shapes and the fun to play with this phone. Obviously they created the most colorful iPhone and the intension is to attract the younger people, and to be honest this is a great ad designed for that intention.